Weingut Esterházy: repositioning complete!
New look, new wines, new spirit
Milestone in the foundation's anniversary year: a pioneering label design completes the repositioning of the Esterházy winery in Burgenland.
Vienna, 16 September 2024
Vienna, 16 September 2024
'>New look, new wines, new spirit
Milestone in the foundation's anniversary year: a pioneering label design completes the repositioning of the Esterházy winery in Burgenland.
Vienna, 16 September 2024
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It soon became clear that the new style needed to be reflected in the wine labels. The three entrusted the design to Kamptal illustrator Birgit Kiennast, who skilfully translated the tension between a modern, creative understanding of wine, long tradition and craftsmanship. The new, highly elegant labels, featuring the Order of the Golden Fleece and other symbols from the history of the Esterházy family, are hand-drawn and adorn the entire range. They subtly depict the gradations of the quality pyramid for regional wine, village wine and single vineyard wine.
New wines with a statement. Following on from the sparkling wines made from Blaufränkisch grapes that were launched last December, three wines are now being launched on the market that have been produced with particular passion. The ‘2023 Ried Herrschaftsbreite Monopol Blaufränkisch Rosé’ is the winery's first single vineyard rosé and, together with the new local wines ‘2023 Großhöflein Pinot Blanc Leithaberg DAC’ and ‘2023 Sankt Margarethen Furmint’, makes a strong statement in favour of the region's great traditions. They complete the wine range, which now comprises eight regional wines, seven village wines and three single vineyard wines and reflects the diversity of the Leithaberg. All wines are available from the online shop (esterhazywein.at/shop), from the winery in Trausdorf and from selected specialist wine retailers.
For more information on the wines, please see page 4 of the attached pdf.
The Esterházy Winery. A reflection on place and site. Wine has a long tradition at Esterházy: the first records date back to 1612, and the cellar's history dates back to 1758. Almost two decades ago, the vinification of the grapes found a contemporary new home in Trausdorf near the Leithaberg. An important milestone was reached in 2023 with the completion of organic certification. Hand-picked grapes from six surrounding communities - up to a maximum of ten kilometres from the winery - thrive on shell limestone and mica slate in the easternmost foothills of the Alps in northern Burgenland. Gentle pruning, careful soil cultivation and the use of compost from the Bio-Landgut Esterhazy promote plant vitality and ensure optimal grape growth. The interplay of different microclimates and the strict non-irrigation policy result in expressive cool-climate wines, which are divided into a three-tiered quality pyramid: regional wine, village wine and single vineyard wine. Since 2023, the winery has been using three 3,800-litre concrete basalt eggs alongside traditional oak barrels. Both the basalt quarried at the Esterhazy Pauliberg basalt mine and the oak from the estate's own forests on the Leithaberg emphasise the regional origin of the wines. The result is elegant wines with a mineral character that reflect the uniqueness of the terroir.
Anniversary: 30 years of the Esterhazy Foundations. Diversity.Innovation.Tradition. - These are the core values of the Esterhazy Foundations, the leading cultural and economic organisation and driving force in the Pannonia region, celebrating its 30th anniversary. Since Melinda Esterházy brought the historical legacy into the Esterhazy Foundations in 1994, more than 256 million euros have been invested in the region. Through continuous development and expansion of its structures, and with a particular focus on sustainability aspects, Esterhazy has become the central institution in the fields of culture and tourism, culinary arts, wine, real estate, agriculture and forestry, as well as nature conservation agendas. Esterhazy is one of Austria's top employers, employing 631 highly qualified staff. Find out more at esterhazy.at.