1. Social Media Marketing
- Strategie & Konzeption
- Development of social media strategies for brands, products and events
- Identification of target audiences, channels and content formats
- Content planning and campaign design
- Social Media Management
- Management of Instagram, Facebook and LinkedIn
- Professional creation and optimisation of LinkedIn profiles and company pages
- Planning and implementation of content posts
- Community management
- Analysis and reporting
- Paid Social Advertising
- Planning and implementation of social media advertising campaigns
- Audience targeting and budget management
- Campaign optimisation and performance analysis
2. Search Engine Marketing (SEM)
- Google Ads campaign management
- Campaign strategy and setup
- Search, display, demand generation, YouTube and Performance Max campaigns
- Keyword research and ad creation
- Ongoing optimisation
- Remarketing & Retargeting
- Building target audiences for follow-up engagement
- Campaigns to boost sales and website traffic
3. Performance Marketing
- Digital campaigns to boost sales and generate leads
- Multichannel campaigns (Google, social media, display
- Funnel design (Awareness → Conversion
- Conversion optimisation
- Campaign analysis
- Definition of KPIs
- Performance reporting
- Data-driven optimisation of marketing activities
