Fabio Donato

1. Social Media Marketing

- Strategie & Konzeption

• Development of social media strategies for brands, products and events
• Identification of target audiences, channels and content formats
• Content planning and campaign design

- Social Media Management

• Management of Instagram, Facebook and LinkedIn
• Professional creation and optimisation of LinkedIn profiles and company pages
• Planning and implementation of content posts
• Community management
• Analysis and reporting

- Paid Social Advertising

• Planning and implementation of social media advertising campaigns
• Audience targeting and budget management
• Campaign optimisation and performance analysis

2. Search Engine Marketing (SEM)

- Google Ads campaign management

• Campaign strategy and setup
• Search, display, demand generation, YouTube and Performance Max campaigns
• Keyword research and ad creation
• Ongoing optimisation

- Remarketing & Retargeting

• Building target audiences for follow-up engagement
• Campaigns to boost sales and website traffic

3. Performance Marketing

- Digital campaigns to boost sales and generate leads

• Multichannel campaigns (Google, social media, display
• Funnel design (Awareness → Conversion
• Conversion optimisation

- Campaign analysis

• Definition of KPIs
• Performance reporting
• Data-driven optimisation of marketing activities