The value chain of a bottle of supermarket wine

I wonder what might be in a bottle of wine for 2.99 euros from the supermarket? Considering that the bottle, label, capsule, cork and cardboard have to be bought and various margins are incurred. In the weekly newspaper Die Zeit one has now done some research

September 2019
Online translation of the original text with DeepL.

Only 3 % of the sales price remains for the winery, i.e. 0.9 Euro. That is 0,9 Euro for the vineyard, the vineyard work, the harvest, the filling and the above mentioned details on the side. How is that supposed to work? How can we benefit from such trade prices - fair? - wages be paid?

Specifically, it concerns supermarket wine from South Africa in Germany. Those who suffer are the vineyard teams, very often female workers, who work for cheap wages and without any security and - because production is so cheap - are exposed to toxic pesticides, herbicides and fertilizers.

We here in Central Europe have minimum wages and strict controls on spraying. But when wine is in the supermarket for a few crushed euros, there can't be much good in it. And what applies to wine applies, of course, to all food.


Click here for the original article in the German weekly newspaper Die Zeit: »Warum ist dieser Wein so billig« ("Why is this wine so cheap?")
For an enlarged view of the graphic.
Source references: Deutsches Weininstitut, Oxfam/Ricarda Stienhans, Stand 2016
© ZEIT Graphic: Doreen Borsutzki