Look back ahead

Here we want to look at the good things that the past year has brought. They may be only very small ones and perhaps also somewhat larger ones. And those that have a forward effect. After all, this year cannot have been completely in vain. January 2021 Quick translation with DeepL ...
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Back pain & Co

Remedies for the physical consequences of Corona A topic that is not directly related to pleasure, but which concerns us all. That's why we're giving it space here: Slouching at the computer at home only looks comfortable at first glance. Because bad posture in the home office usually makes itself painfully felt. YVONNE LACKINGER from the ...
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What characterises a good website

In this peculiar standstill of the year 2020, time is found for things that until now had to sit on the sidelines for capacity reasons. The own website is one of them. Here are the most important requirements to make the investment in it a worthwhile one.  December 2021 Quicktranslation with DeepL ...
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The fundamentals of positioning

Positioning work with winegrowers is one of our favourite tasks. What could be better than to lift their treasure together with them: That which distinguishes them from all the others. That which they do particularly well. Since presence workshops are not possible at the moment, here is a minimal guide. November 2020 Translated with DeepL ...
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Employee retention in tourism through sustainability

Better employee recruitment and retention in Austrian tourism through targeted employer branding and sustainability concepts. This is the concise hypothesis of my recently completed master thesis. It was confirmed in an online survey among hotel operators. October 2020 Quick translation with DeepL ...
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Time of maturation

Romana Echensberger MW has written a book about biodynamics. Contents are twelve winegrower portraits and among other things a treatise about the different production methods in the vineyard. And this is what this book is about. Echensperger Romana (2020): The freedom to make the right wine. A portrait of biodynamic winemaking. Frankfurt: ...
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The value of soil

In the materiality analysis within the framework of a sustainability strategy for wineries, the soil is the top priority. A fact that is given far too little consideration in current certifications. August 2020 Photo © Michaela Stark Translation with DeepL ...
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A Porto Protocol Climate Talk

As the Austrian representative of the Porto Protocol, I was invited to moderate a Climate Talk on three regional and national wine sustainablity standards. July 2020 ...
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(Organic) Wine consumption in the Corona crisis

Figures, data and facts on Austrian wine consumption in the Corona crisis July 2020 © Painting: Watanabe Shōtei aka Watanabe Seitei (Japanese 1851–1918) Mouse and Grapes, approx. 1910 Online translation with DeepL ...
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In drei Schritten zum perfekten Auftritt

Was ist eigentlich meine Marke, passt sie zu meinen Stärken und Grundwerten und ist sie gut positioniert? Sind mein persönlicher Auftritt und mein Markenauftritt stimmig? Lernen Sie an drei Halbtagen mehr über sich, Ihr Image und Unternehmen, und bringen Sie es in ein harmonisches Ganzes. Juli 2020 ...
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Eating Meat? Of course, but…

Is it even possible to eat meat in times of these incredible scandals? It is! A plea for conscious consumption. July 2020 Online translation of the original text with DeepL. ...
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A Perfect Day

Thrown back on oneself in more than sixty days of state of emergency, many of us ask ourselves: "What is a good day?" May 2020 Online translation of the original text with DeepL. ...
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Mastering online-meetings well

Even though video conferences & webinars have become a daily routine in the last few months, they still pose a challenge for many people. I have summarized for you here what you can do to make your virtual meeting - participating or moderating – a success. Technical requirements & preparation Your optical appearance Voice & Language ...
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Times of crisis – what you can do now

The Corona crisis presents us all with an immense challenge. As people and as entrepreneurs . On this page I would like to offer support on two levels: Help on a personal level by a certified psychologist and coach: Michaela Stark | blaufeuer Opportunities for good communication now & afterwards : Carpe diem with Sylvia Petz ...
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Well through the crisis – with graduate psychologist Michaela Stark

»I've never tried that before, so I'm pretty sure I can do it.« Pippi Langstrumpf Psychological Coaching Contact : +43 664 545 1340 & michaela.stark@blaufeuer.at April 2020 Online translation of the original text with DeepL ...
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Biodiversity – what each & every individual can contribute

Basically, it's quite simple. You would only have to let nature take its course and it would come back on its own. And of course, in reality it is not quite so simple after all. March 2020 Online translation of the original text with DeepL. ...
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Luxury & sustainability – a contradiction in terms?

Luxury & Sustainability - do they go together or is it a contradiction in terms? I was asked this question a while ago in Von-Magazin , an Austrian lifestyle magazine for the upper class. The editors wanted to look behind the luxury goods. Since the contents are still up to date, they can be read again here. February 2020 Online ...
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Yes to Braunau! – a project of planetYES

Since a little more than a year I am a partner of planetYES. Our goal is to create networked sustainable cities and regions within a team and with a large network of research, companies, organizations and academia. With a focus on regional value creation and global knowledge transfer for rapid change and significant effectiveness. November ...
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PURE LUXURY – WINE FROM SUSTAINABLE CULTIVATION

The title "Pure Luxury" resulted from a discussion about what luxury really means in our time. We agreed that true luxury always has to do with pauses, with quality craftsmanship and in truth nothing with high prices. This is the origin of this text on wine pricing. Enjoy reading it! October 2019 Online translation of the original text with ...
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The value chain of a bottle of supermarket wine

I wonder what might be in a bottle of wine for 2.99 euros from the supermarket? Considering that the bottle, label, capsule, cork and cardboard have to be bought and various margins are incurred. In the weekly newspaper Die Zeit one has now done some research .  September 2019 Online translation of the original text with DeepL. ...
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